ASML's Architects (pre-order) 5 2
ASML's architects
ASML's Architects (pre-order)
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ASML's Architects is the first full history of ASML's bumpy road, from the early lithography research at Philips Research in the 60s to ASML's public offering in 1995. Pre-order now at a discount!

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How do you transform a hopeless research and business activity into a billion-dollar machine and a world-leading company? The Dutch enterprise ASML pulled it off, and the book ASML’s Architects by renowned technology writer René Raaijmakers reveals exactly how.

 ASML’s Architects         

In the 1980s the American heavyweights Perkin-Elmer and GCA came under incredible fire from their Japanese competitors Canon and Nikon in the chip lithography market. As a result, the US lost its two-decade monopoly on this key technology, which is the driving force behind Moore’s law.

Meanwhile, an obscure, inconsequential lithography company in the Netherlands was taking its first steps. This company, ASML, is now an unparalleled success. It is the world’s biggest and most profitable machinery manufacturer for the chipmaking industry. With a market share of 70 to 80 percent, ASML has been leaving Canon and Nikon in the lithographic dust for years.

In ASML’s Architects René Raaijmakers returns to the birthplace of the wafer stepper and the roots of ASML’s stunning global success. He chronicles the engineers’ all-consuming race to surpass the rest, providing a vivid window into the unique culture that spawned the world’s finest chipmaking technology: the all-or-nothing, go-for-the-gold mindset that still permeates ASML.

Please take a look at the first translated pages from ASML’s Architects and read some reviews by Dutch readers of the original version:

Or read the full review by Mike Maynard from Napier.

We will keep you up to date on the translation in our newsletter. You will receive the newsletter when you place your pre-order, or when you subscribe to newsletter. You can unsubscribe at any moment.

 
Author René Raaijmakers
Language American English
Pages 640+
Format Hardcover
Expected 21 November 2018

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Hartelijk dank voor uw review! Deze review wordt pas geplaatst na goedkeuring door een beheerder. Wanneer de review is goedgekeurd, verschijnt hij op deze pagina.

René van der Meer, Lead Technologist Océ -

The book Architects of ASML is very well written and gives useful insights how to innovate and maybe even more how not to. Thanks for writing this excellent book René Raaijmakers.

ASML has become great by keeping thinking great under all circumstances. Other companies would probably not have survived all the economical and technical challenges. It makes me personally proud that ASML is a Dutch company.

Mike Maynard -

We have been kindly given some early proofs of the book to take a look at, and were hugely impressed by the honest storytelling, readable style and comprehensive research. Journalists tend to be a rather cynical bunch, yet it was clear that Rene was surprised by the rise and rise of ASML. A Dutch company, launched at the time when Philips was seen as the jewel in the Netherland’s technology crown, decided to take on companies like Canon and Nikon that dominated the industry and could bring incredible resources to compete with startups like ASML.
Despite being a long read, the book is incredibly entertaining, and we’d strongly recommend it as a Christmas present: not just to geeks, but anyone who is interested in technology and loves a good story.

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